17.08.2012 | Belgrade
PR expert Dennis Wilcox’s workshop in Belgrade
Tourist Organisation of Belgrade and Belgrade Cultural Network have organized a workshop held by professor dr Dennis Wilcox, one of the leading PR experts of today.
Workshop “Destination Marketing: The Value of Festivals for the Economic Development and Branding of Serbia” was held on August 16th, using the occasion of the 10th jubilee Belgrade Beer Fest.
Dr Wilcox is among 10 best PR educators in the USA. His book “Public Relations: strategies and tactiques” has been used in over 350 universities across the world, and he included the Belgrade Beer Fest as an example of a good PR and marketing campaign.