17.08.2012 | Belgrade

PR expert Dennis Wilcox’s workshop in Belgrade

Tourist Organisation of Belgrade and Belgrade Cultural Network have organized a workshop held by professor dr Dennis Wilcox, one of the leading PR experts of today.

Workshop “Destination Marketing: The Value of Festivals for the Economic Development and Branding of Serbia” was held on August 16^th, using the occasion of the 10^th jubilee Belgrade Beer Fest.

Dr Wilcox is among 10 best PR educators in the USA. His book “Public Relations: strategies and tactiques” has been used in over 350 universities across the world, and he included the Belgrade Beer Fest as an example of a good PR and marketing campaign.